Making the right connections: A Darwillisms blog post

GaryPageau ,

From our post at Darwillisms, the Darwill Inc. blog: “In today’s multifaceted multimedia world, marketers have a daunting array of challenges facing them. More than just coming up with taglines and logos, marketers must create content engaging users and inspiring them to action.

“The challenge is spanning that content across various platforms. We’ve all seen the copy-dense billboards that are impossible to read at 65 miles an hour. Billboards can be very effective for brand building, just don’t expect to your message to be learned if it takes more than 1.5 seconds to read.”

Read more at Darwillisms.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.