Making the right connections: A Darwillisms blog post
From our post at Darwillisms, the Darwill Inc. blog: “In today’s multifaceted multimedia world, marketers have a daunting array of challenges facing them. More than just coming up with taglines and logos, marketers must create content engaging users and inspiring them to action.
“The challenge is spanning that content across various platforms. We’ve all seen the copy-dense billboards that are impossible to read at 65 miles an hour. Billboards can be very effective for brand building, just don’t expect to your message to be learned if it takes more than 1.5 seconds to read.”
Read more at Darwillisms.